Agile Kata – Joe Krebs

Rethink, Reimagine & Revitalize with the Agile Kata


Three out of four agile transformations fail based on a McKinsey study created in conjunction with the Agile Alliance in 2022. The number one reason is the lack of cultural change. Using a waterfall process for a transformation as many companies do, is the wrong recipe for success. Culture does not become alive in Powerpoint decks or fancy framework illustrations. Culture changes when people change behaviors and do things differently. Those behaviors don’t change overnight. 

The Agile Kata is a very unique approach. It is a pattern to drive change by deliberately practicing it until it becomes a new habit. In this keynote, Joe shares how the Agile Kata is fundamentally different and how you can apply this universal pattern to improve to a higher degree of business agility, or improve your agile team process. It can even be the starting point for introducing any agile change into your organization. The Agile Kata is simple, yet powerful continuous improvement pattern, that can make you re-think your existing agile approach, imagine something new, and revitalize what might have become stale.

Joe Krebs

Joe Krebs is a pioneering figure in the Agile community, known for his expertise in Agile Kata—a universal pattern for continuous improvement. With a passion for fostering organizational agility and a deep understanding of Agile methodologies, Joe has dedicated his career to helping teams and organizations achieve their full potential.


As a seasoned Agile coach and trainer with, Joe has worked with numerous companies, guiding them through the adoption and implementation of Agile practices. His approach emphasizes the importance of iterative progress, incremental goals, and continuous learning, making him a sought-after speaker and consultant in the field.

Joe is the host of the popular podcast Agile.FM, where he explores various aspects of Agile methodologies and shares insights from leading Agile practitioners. He is also the original community builder of the movement.

Through his work with Agile Kata, Joe empowers organizations to cultivate a culture of continuous improvement, adaptability, and resilience, driving sustainable success in today’s fast-paced business environment.
Discover his upcoming Book: Agile Kata Book

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