As President of the International UX Accreditation Board, over 18 years of expertise in user experience and service design informs our mission to uphold global standards in UX excellence. By fostering a culture of accountability and professionalism, our organization empowers UX practitioners to deliver human-centered, impactful solutions across industries. This role reflects a steadfast commitment to advancing UX accreditation and promoting quality in user-centered research and design.

Chairing the World Usability Congress, we facilitate a global platform for dialogue on service design and usability. With a focus on UX strategy and product design, we enable professionals to craft intuitive solutions that resonate with users worldwide. By championing innovation and collaboration, our efforts shape a user-focused digital landscape that prioritizes simplicity, emotion, and experience.