Tba
- Track A
- 12:30 - 13:15
- Oona Horx Strathern
- Keynote
- English
Description
Oona Horx Strathern explores how our lives, homes, and communities are evolving. She examines the future of living spaces and work environments, the rise of “rurbanisation” blending city life with village values, and the growth of the kindness economy focused on empathy and trust. Her work also addresses how we can think more optimistically and intelligently about the future, and how our ecological mindset is shifting from “green” sustainability to a deeper “blue” approach that integrates human well-being with planetary health.
Oona Horx Strathern
Oona Horx Strathern is a sought-after speaker, author, and trend consultant who brings future thinking to life with insight and inspiration. With experience advising global brands such as Unilever, Beiersdorf, and Deutsche Bank, she has addressed audiences at leading conferences and events across Europe, from major design and architectural fairs to business summits and cultural festivals. Her work spans industries and sectors — from home design and urban planning to corporate strategy and community development — always with a focus on how emerging trends shape the way we live, work, and connect. Known for her engaging style and breadth of expertise, Oona makes the future tangible, relevant, and exciting for audiences of all sizes.
Oona Horx Strathern is a London-born trend consultant, speaker, and author with over 25 years of experience exploring the future of how we live and build. A former TV and print journalist for the Observer in the UK, she has contributed to numerous studies and reports, blending research with engaging storytelling. Proudly Irish by passport, Oona has lived and worked across Europe, hitchhiked through Africa, and even taken up surfing and boxing after 50. She now resides in Vienna in the self-designed Future Evolution House she created with her husband, futurist Matthias Horx, where she is occasionally joined by their two grown-up sons, Tristan and Julian, and their energetic dog, Bubbles.
Explore Oona’s books.
Video: Home Report 2022 and many more.
Read Oona’s Future Column
(Photo: Aria Sadr-Salek, www.sadr-salek.at or Klaus Vyhnalek, www.vyhnalek.com)
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