Be Curious About the Signal, Not Distracted by the Noise
- Track B - Flora
- 10:00 - 10:45
- Sohrab Salimi
- Talk
- English
Description
When the dot-com bubble burst, most thought the internet had failed. In truth, the crash exposed what truly mattered and paved the way for companies like Amazon, Google and many others. Hype always creates noise, and when bubbles burst, the danger is that we lose sight of the signals hidden within.
Today, as talk of an “agile bubble” grows louder, the same lesson applies. In this keynote, Sohrab Salimi invites us to learn from history, stay curious, and discover the signals that will not only shape the future of an entire industry but of the entire world.

Sohrab Salimi
Sohrab Salimi is a visionary voice in agile leadership and organizational transformation.
An entrepreneur by conviction, Sohrab has spent over 20 years helping leaders rethink how companies build products, empower teams, and adapt to a rapidly changing world. His mission: to turn agility into real business impact.
As the founder and CEO of Agile Academy he works with organizations across the globe—from startups to Fortune 500s—guiding them through strategic change with clarity and courage. Sohrab combines deep agile expertise, boardroom-level experience, and the mindset of a coach.
Through Agile Insights Conversations, his curated talks with global thought leaders, and his German translations of influential agile literature, he challenges conventional thinking and sparks new perspectives.
Sohrab lives in Cologne, where he balances life as a father of three with his passions: sport, music, and the pursuit of lifelong learning.
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